Our Mission – LSP PRI mission is to enhance the role and value of public relations by raising its professional standard for Indonesian and Asean practitioners through certification.

LSP PRI sets standards of practice, legitimizes the profession and builds accountability by identifying those who have demonstrated broad business and communications knowledge, strategic perspective and sound professional judgment in the area of public relations and communication.

A designated Certified Public Relations Practitioners (CPR) will also demonstrates a commitment to lifelong learning and serves as a source of great personal pride for public relations practitioners.